New AppleTV Stream TV Channels as Apps?

The New York Post reports that Apple is "pitching the idea of offering channels as apps for its devices, including its Apple TV set-top box." What's not clear is whether the apps would come in charged-for bundles—like a cable package—or whether the apps would be available on an a la carte basis.
http://www.nypost.com/p/news/business/gorilla_tactics_OrVVl5tgFF7BeEO8lVU4eJ