Apple Television to be Called iPanel, Launch Later This Year for $1250?

More from the apple rumor mill. The apple television rumor has been going for a year or 2 now. I can't see the price being that cheap. I am betting it will be closer to 2 grand for a 47 or larger display. iPanel does not sound like apple either. iView or iWatch seems closer. Anyways here more for the rumor fire.
http://www.mactrast.com/2012/04/apple-television-to-be-called-ipanel-launch-later-this-year-for-1250/